Chewing The Cud

The headlines have flashed with news about the largest beef recall in history. After California based packing plant, Hallmark/Westland Meat Packing Co. voluntarily recalled about 143 million pounds of raw and frozen beef products on Feb. 17. USDA’s Food Safety Inspection Service (FSIS) made the announcement that the products were unfit for human consumption because some of the cattle did not receive complete and proper inspection.

With all of the hype about this colossal recall, the media has been buzzing nonstop about the safety and health of the beef supply. However, consumers have no reason to worry about the safety of the United States’ beef supply. In fact, this is a critical time for cattle producers to stand up and promote the safety and wholesomeness of the beef products they produce.

National Cattlemen’s Beef Association’s (NCBA) Vice President of Public Opinion and Issues Management, Kendal Frazier stresses the safety of the beef supply. Frazier works to ensure consumer confidence and offers his insight on this historic recall.