The Kansas City Star posted an article about the (PCRM) Physician's Committee for Responsible Medicine's new ad, "Dirty Little Secret," claiming that excess unhealthy food is dumped into school lunch programs, paid for by congress. The article said the ad will play nationwide on CNN. I hate to give more buzz to the ad itself, but I think its worth viewing to understand my following points. Click here to view.
To most, this ad quickly paints a picture of corporate America dealing under the table with Congress to make children fat. Let me point out some of the few inaccuracies of this ad...
Fact 1: Congress has nothing to do with buying meat and dairy products for school lunch programs. The United States Department of Agriculture (USDA) Ag Marketing Service Livestock and Seed Program has a branch called Commodity Procurement. With more supply in agriculture products than there is demand, USDA supports American farmers and keeps them in business while nurishing today's generation of students. This has nothing to do with money under the table. It has EVERYTHING to do with ensuring food security through successful production agriculture.
Fact 2: Incorporating meat and dairy products into a young person's diet is so important for development and overall health. The benefits of meat and dairy in the diet are vital to the success a student has in school and throughout their lifetime.
Check out these links to learn about the benefits of meat and dairy.
So what makes America's children fat? Hmmm...generally Americans have troubles with portion sizes and often students gorge on afterschool snacks like cookies and candy, soda pop, and processed, salty foods like potato chips and frozen dinners.
Fact 3: What's the REAL Dirty Little Secret of this article? Physician's Committee for Responsible Medicine is not a trustworthy organization at all. In fact, PCRM consists of less than 5% physicians and health professionals. It's another animal rights organization in disguise. Learn more about where their dirty money goes to by clicking here.
My next question, Is CNN really a credible news station if they are willing to run such a bogus advertising campaign? What are your thoughts on this issue?
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Comments (3)
Amanda,
Good job shedding some light on the topic and providing truth regarding an intriguing advertisement.
I specifically find it interesting that this organization draws a correlation to U.S. Senators, even though USDA oversees the purchases of the school lunch program's commodity purchases.
I believe students should have the opportunity to consume balanced diets necessary for healthy youth. Meat AND dairy products are an integral part of our diet. U.S. producers are proud to provide nutritional foods to America's youth.
Posted by Travis Hoffman | October 3, 2007 3:27 PM
Posted on October 3, 2007 15:27
Travis, your comments ring true, and I'm glad that other people can recognize the false statements and ugly picture this organization is trying to paint about the government.
God Bless the farmers for working so hard to feed us!
Posted by Amanda Nolz | October 3, 2007 6:56 PM
Posted on October 3, 2007 18:56
How disturbing it is to hear that animal activists are willing to go to such great lengths to promote the lifestyle. I find it frustrating that they are able to make those claims but obviously with the dedication future agriculturalists like you and I, I feel we can combat the lies and "dirty little secrets" and hope that the truth will one day ring loud and clear to American consumers. I too want to thank our Cattlemen for working so hard to feed the world! Great response to the article Amanda! Keep it up!
Posted by JoAnna Strom | October 4, 2007 8:40 AM
Posted on October 4, 2007 08:40