The beef industry has found a way to reach to a new realm of customers. Niche markets such as natural, organic, and leaner ground beef have reached health-conscious and environmental-friendly consumers. These are value-added products that encourage people, who might not eat meat without these alternatives-to incorporate beef into their diets.
A growing problem seems to be that these niche markets are not only promoting their attributes, but also throwing stones at the conventional way of producing beef, claiming natural and organic are truly healthier for the consumer.
Let me remind everyone that we have been eating grain-fed, farm-raised beef for hundreds of years. Conventional beef remains a safe, affordable and healthy option for the American consumer. Furthermore, Choice, grain-fed beef tastes great! While many consumers are more aware of making smart health choices, maintaining a quality tasting product is still the goal of America’s cattlemen.
The moral of the story: whether you are a traditionalist and prefer conventional beef products or find yourself pulled towards trendy new niche markets- beef is safe, healthy, and delicious. Enjoy!
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